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Portfolio: Welcome

Product Design Leader

I'm Siân (pronounced Sharn), a Product Design Leader based in London. I have 10 years of experience in product development, spanning various industries and company stages. 

My best work happens in fast-paced, early stage companies where I can challenge thinking and work collaboratively to solve complex problems. 


I currently work for Ravio, a pre-seed start-up building a definitive compensation solution to empower any organisation to make the right compensation decisions with ease.

Portfolio: Text

Homepage redesign

Gousto

Redesign of the Gousto homepage to best showcase our choice and variety. Result was a 4.8% increase in overall sign-up conversion rate, generating £4.2 million profit over a year from sign-up.

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Template gallery

Triptease

Hoteliers don't have a lot of free time and are unsure which marketing messages will be most effective to "nudge" their website visitors to their booking engine to book a stay.

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Message builder

Triptease

Redesign of a message builder to help hotels to create targeted messages to appear on their direct website or booking engine, to encourage website visitors to book direct.

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Extending targeting capabilities

Triptease

Improving targeting capabilities for our Targeted Messages product for the American market. American clients are more likely to churn and Sales are losing deals against our competitors.

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Portfolio: Services
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