Product Design Leader

I'm Siân (pronounced Sharn), a Product Design Leader based in London.

With over 10 years of experience, I specialise in crafting intuitive digital product experiences using an iterative and collaborative design process.

I’ve led small teams of designers and product managers, sharing my expertise in problem solving and product thinking. I focus on bringing people along the design journey, showcasing the positive customer and business impact great design can have.

Ravio

HR Dashboard

Designing Ravio’s first overview dashboard, giving HR leaders a quick view of company performance, key metrics, and real-time employee data sync.

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Gousto

Homepage redesign

Redesign of the Gousto homepage to best showcase our choice and variety. Result was a 4.8% increase in overall sign-up conversion rate, generating £4.2 million profit over a year from sign-up.

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Triptease

Template gallery

Hoteliers don't have a lot of free time and are unsure which marketing messages will be most effective to "nudge" their website visitors to their booking engine to book a stay.

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Triptease

Message builder

Redesign of a message builder to help hotels to create targeted messages to appear on their direct website or booking engine, to encourage visitors to book direct.

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Triptease

Extending targeting capabilities

Improving targeting capabilities for our Targeted Messages product for the American market. American clients are more likely to churn and Sales are losing deals against our competitors.

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